Sprout

Sprout is an app that will create a new way for people to engage with their local farmers market. The goal is to enhance the experience that is already in place for current customers. Also to give an incentive to bring in and educate people that are interested in the farmers market.

The name plays on the literal definition of word, to send out new growth. Which is symbolic of what the app is intended for. It also plays on the other definition, young plant. Which reinforces the idea of fresh fruits and vegetables.

These wireframes served as a base for the ui design and also helped with understanding the usability from an early stage.


Here is an interactive prototype. You can download a full case study here.